Since apparently the official post is so bloody difficult to understand (it’s not).
THINGS YOU CAN’T DO:
Charge for access to a specific part of your server (e.g. a world or area)
Sell gameplay-affecting items like tools, potions, armour, etc.
Sell in-game currency for real-world currency
Sell boosters
Sell commands that affect gameplay (like flying or toggling game mode)
Essentially, you can’t do anything that will give one player a gameplay benefit over another player. This is called ‘pay to win’ and is generally frowned upon in civilized society because it’s somewhat akin to extortion.
THINGS YOU CAN DO:
Charge for access to your server
Sell vanity items (hats, pets)
Sell commands (as long as they don’t affect gameplay)
Place advertising
Sell ranks (as long as the rewards are all vanity and don’t affect gameplay)
Sell boosters that benefit the entire server population (i.e. one person buys a booster that affects every player)
Sell priority server access
Charge for minigames (as long as all players on the server have access)
Charge for mods / plugins (as long as all players on the server have access)
Accept donations
Give rewards for reaching donation goals (as long as the rewards benefit the entire server population)
Tell me again how this is going to kill servers because they won’t be able to make money. Go on, I dare you.
As an aside, this is not a new EULA. From Mojang’s other blog post;
Legally, you are not allowed to make money from our products. There has been one exception to this rule so far – Minecraft videos. We’re about to make a second exception – Minecraft servers.
Clarified: Previously you weren’t allowed to make money from your Minecraft server IN ANY WAY and making money from your Minecraft server IN ANY WAY was against the EULA. Now, Mojang have opened up the EULA and allowed you to make money from your server IN MANY WAYS while still legally complying with the EULA.
They are not taking things away from you. They are giving you things. Shut the fuck up with your childish, selfish, spoiled bratty bitching already.